Essential swim gear: the Core Short

blueseventy athlete Anna Cleaver provides an unsolicited review of the new blueseventy Core Short. "First, I am impressed with the blueseventy CORE short. I am an old school swimmer with a very minimal gear bag of toys, so when I say I am impressed with a new product, you can know I mean it." Click here to read the full review.

blueseventy swimskins rule Kona

The blueseventy swimskin is officially the most popular amongst the world’s best Ironman athletes. The suit count at the Ironman World Championships in Kona, Hawaii this weekend showed that more athletes chose blueseventy than any other swimskin.. Click here to read the full story.

Lucy Gossage Prepares for Kona

Great Britain’s Lucy Gossage is an athlete we’re proud to be supporting all the way to Kona and the Ironman World Championships. This is Lucy’s third visit to the Big Island, but her first time racing Pro as she’s taking a break from work as an oncology doctor to focus on long distance racing. Click here to read the interview.