blueseventy is proud to be the new swim partner for the legendary DATEV Challenge Roth triathlon. A three-year agreement will make blueseventy the official swim course and wetsuit sponsor of Roth from 2015-2017.
blueseventy’s long history in triathlon makes it the perfect partner for Challenge Roth, the race that has seen the fastest men and women’s long distance performances ever with Andreas Raelert’s record 7 hours 41:33 and Chrissie Wellington’s 8 hours 18.13; both set in 2011.
Competitors at Challenge Roth on 12 July 2015 will have the opportunity to enjoy special promotions from blueseventy and will have the opportunity to test and demo their award winning product range in the days leading up to the event. As part of the co-operation with DATEV Challenge Roth, blueseventy will have a number of limited edition products at the expo to commemorate the iconic event.
Something that particularly brought blueseventy and Team Challenge together was a shared focus on the athlete and family experience. blueseventy's Managing Director John Duquette said, “I couldn't be more excited about partnering with DATEV Challenge Roth. By focusing on the athlete experience above all else for everyone involved, from the top pro's to amateurs, they represent the very best in the sport of triathlon. We're honored to be part of this historic race."
TEAMCHALLENGE CEO Felix Walchshöfer added, “blueseventy is an ideal partner for us, because there are people behind this brand who are enthusiastic triathletes and swimmers themselves. They know better than anyone else what kind of material athletes need, and are well known for their high-quality products around the world. In the coming years we will be able to achieve a great deal together, and I am very much looking forward to it.”
If you spent a day with us at blueseventy you’d learn a couple things; that we’re a small team committed to triathlon and swimming, that we don’t cover our suits in gimmicks and we certainly don’t believe in the pseudo-science that other companies push out from so called official studies. We’d rather go off real information, like which suits are chosen by the professional athletes that test them.
We’ve spent over 20 years developing and constantly tweaking our patterns to get a fit that works with the swimmer. It’s that superior fit that leads to better performance and comfort in the water so our pro-athletes emerge first from the water at every iconic race in the world including the Olympics and World Championships over every distance. That’s our measuring stick. And for this reason, we are chosen by more swimmers than any other brand.